2020 has seen a dramatic acceleration in consumers buying online. Lockdown and social distancing have made it the most convenient and effective way to buy everything from groceries to luxury goods. But what will this mean for retailers and direct to consumer brands in the run up to the most important time of the year, Christmas? In 2019, YouGov found that 39% of Brits shopped online over Black Friday and the Cyber weekend. Every expectation is that this number will significantly increase this year.
The opportunity is there for all retailers and brands to take advantage of this eager audience, but the challenge will be how to stand out from the crowd. In this webinar we plan to show you just how to achieve this through the use of gamification.
We’re excited to be joined by Matt Christiansen, Digital Marketer at Costcutter, who will share how Costcutter uses gamification to activate their audience with seasonal campaigns. Your hosts Richard Robinson, General Manager, and Jacqui Maclean, Customer Success Manager, from LeadFamly will also share examples and best practices of how to truly stand out to drive sales in the holiday season.
Here’s the agenda: